How many hotels are part of a big hotel chain? How many hotel companies there are currently worldwide?
In this article you can find information about chain branded hotels worldwide and the meaning of the hotel`s brand. Let`s see first in numbers:
As soon as one hotel is branded and decides to be affiliated to other hotel companies (or to another branded hotel), we can talk about hotel chains or chain-branded hotels. Basically, there are on record 83 hotel companies with each one many managed and franchised hotel` brands. Following, here below we will list the top 10 biggest hotel companies based on lodging properties. In brief each hotel company in the top list you can find how many brands is representing and the related numbers of rooms.
TOP 10 biggest Hotel chains
1 – OYO with 20,000 lodging properties
Indian company operating at international level. They are representing 10 brands and counting 449,000 rooms.
2 – Wyndham Hotels & Resorts with 9,280 lodging roperties
American company operating at international level. They are representing 19 brands and counting 809,900.
3 – Marriott International with 7,349 lodging properties
American company operating at international level. They are representing 30 brands and counting 1,380,92.
4 – Choice Hotel International with 7,100 lodging properties
American company operating at international level. They are representing 10 brands and counting 600,000.
5 – Hilton Worldwide with 6,478 lodging properties
American company operating at international level. They are representing 13 brands and counting 1,019,287.
6 – IHG Hotels & Resorts with 6,028 lodging properties
English company operating at international level. They are representing 13 brands and counting 884,820.
7 – China Lodging Group with 5,953 lodging properties
Chinese company operating in China. They are representing 10 brands and counting 575,488.
8 – Accor with 5,300 lodging properties
French company operating at international level. They are representing 37 brands and counting 778,000.
9 – Best Western Hotel with 4,700 lodging properties
American company operating at international level. They are representing 13 brands and counting 369,386.
10 – BTG Homeinn hotel group with 4,450 lodging properties
Chinese company operating in China. They are representing 5 brands and counting 414,952.
If we analyse all numbers, it`s interesting to focus on the Chinese and Indian hotel business, which stands a very high number of hotels and related rooms, even if are operating in the own country only. Instead, other companies are operation worldwide. Besides that, the highest number of lodging properties does not constitute the highest number of rooms. At this regard, if we consider the category too, talking about revenue generation might establish a further interesting top 10 list.
Menaing of Hotel brand
Firstly, companies listed are representing different brands. The brands are in their turn categorized under different levels. In addition, each brand has the own standards, corporate ethos and concept.
Hotel brands means to identify one or more hotels with a specific corporate philosophy and logo. In conclusion, provide a brand to the hotel is essential, in the view to make customers and employees associate an identity to the logo. In short: logo, colours and visible patterns are playing a big marketing rule, whereas the company philosophy will centralize the hotel in the own vision. Basically, is the brand talking about environmental sustainability? Further, is it focusing on luxury? Or maybe is telling stories concerning a certain topic?
As a matter of fact, the brand makes the concept unique, is the reason why people are choosing and preferring one brand above other hundreds. Moreover, people who are working in the same brand are part of a community. Employee working for the same hotel brand, but in different countries, can recognize each other in the same company values. Furthermore, if the brand marketing is working well, guests will identify themselves in the community too.
Certainly, if we talk about brand outside the topic hotels chains, there is the possibility to brand a single hotel too. It can be amazing to see the own community growing up, even if it concerns a smaller community compared to big companies, and even if centralized in one city rather than at international level.
Written By
Knowess International
Knowess International helps business owners and department heads working in the hospitality and restaurant industries to develop the necessary skills with targeted consulting.
